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Day At
Detroit Quantity: 3 |
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The North
American Auto Show is the domestic auto show event of
the year and covering the show is a delicate art that
involves comfortable shoes, carefully executed schedules
and precisely planned drop offs of all the "stuff"
automakers load us down with. Every year the media days
leave us with memories and unique experiences that
consistently rank as the high point of our auto year. In
fact, some are so good, we can't help but share
them. We suspect there
are countless, auto geeks out there who would gladly
sell a kidney to get credentials to the auto show we
see. It's just a bit different than the public show.
There is an endless amount of free food, good
entertainment, no locked cars, everyone bends over
backwards for you and did we mention there are about
6,000 on the show floor instead of 100,000 people going
every which way. The schedule is a hectic one that keeps
journalists on the move from one press conference to the
next, quickly turning rested feet into painful mush.
This is a direct result of the fine people who determine
the schedule obviously not taking walking distance into
consideration. They have us stampede to one corner of
Cobo to see GM and then allow five minutes to run with
the rest of the bulls to the next conference a quarter
mile away on the other side of Cobo. Good shoes quickly
become your best friend during the show.
Upon our arrival at
Cobo on Sunday for the first day of the preview, we are
assaulted by college age kids hired by GM to hand out a
schedule of the automaker's events. Within minutes our
pockets are full and we have yet to move out of the
entrance. Nice idea, but one is enough. The next stop
was a new one this year, finding a credential activation
station to check in at. Security was slightly tighter
this year to say the least. Photo ID was required and
then you had to wear your credential and a wrist band or
you were promptly removed from the premises by large,
rather intimidating men. When that hurdle was cleared
the watch indicated 10am and the show floor wasn't open
until 10:30. We decided to head upstairs to the media
center for the latest schedule, a drink and a stop at
the bathroom. After being confronted by more college
kids looking to unload their quota of schedules at the
top of the escalator, we not surprisingly, find more
looking to do the same at the bottom of the escalator.
We take our place at the end of the line and wait
patiently for the bomb sniffing dogs to go through each
bag one by one. 10 minutes later, patience are wearing
thin, we are eager to get in, and if the line has moved
at all, it has gone backward. Once through that mess and
among the cars, smiles start to appear. We absolutely
love the auto show. With an hour to go before the
General kicks things off, we wander the floor and wonder
how they ever get this thing put together before the
public shows up. Workers seem to out number scribes as
people walk by carrying trees and many places are just
now getting carpet taped down. Cars are still being
brought in and wired up. Somehow, it all comes together
and within 24 hours from now on Monday afternoon, the
show looks ready for the masses. Senior Editor Muxlow
takes it upon himself to assume the duties of
photographer. He snaps off pictures of every vehicle
between the Ford display where we entered and our
destination within the GM Experience. We arrive and kill
a few minutes listening to the band GM hired and
mingling while trying to decide what we think GM will
show for concepts this year. It's noon and the show gets
underway. Word trickles in that the Chevrolet
Trailblazer and Nissan Altima were named North American
Car and Truck of the Year. We concur, as both vehicles
are standouts when it comes to dynamics and style. Lutz
and company show the Hummer H2 and Chevrolet SSR and
then bring out the very exotic Cadillac Cien, we clap
and license endangering visions of speed enter our
minds. Next is the Chevrolet Bel-Air, which has all the
grace of a John Deere. Then comes the one concept that
Bob Lutz has had his hand in from the beginning. The
Pontiac Solstice roadster drives out with Lutz himself
behind the wheel. It is perfect. The proportions are
right, it's muscular in its stance and could be built
for less than $25k. A surprise showing of a non running
Solstice Coupe confirm that it looks gorgeous in either
body style. Bob Lutz needs to build that car to show
that beautiful designs exist within GM. We like it and
we aren't afraid to say so. That's it for GM...it is on
to DaimlerChrysler for an entertaining mockup of a 60's
sitcom in which the DC executives guest star. They roll
out the Pacifica, which they claim is a segment buster
that doesn't fit in any existing category. It looks like
a wagon to us. It's on to Ford in the Cobo Arena, which
we come to like because seating is great and nothing is
in the way of pictures. They roll out the Mighty F-350
(they make it easier on us when adjectives are included
in the vehicle name) and that is the best way to explain
it. It's big and bad and it shames everything else on
the road. We remember now the down side of holding press
conferences in Cobo Arena, it's outside of the show
floor so you have to go back through that line and let
the dog sniff your bags every time you go to the media
center or the arena for a press conference. It seemed
like the dogs and the cops were subjected to as many
photos as the cars. Security really was tight. It was
almost required with the times we live in but as one
jurno put it, "We're not the bad guys, we love cars, we
don't' want to blow anything
up!" Once back inside,
we watched Honda debut the Pilot SUV, which is sure to
be a hit. Then Lexus did it's thing by debuting the new
GX470 SUV. Then it was back up to the media center for
some grub and an apple juice. We ran through the press
kit line and I weighed down pack mule Mux with 40 pounds
of press information. Don't worry, we soon forked over
$2 for the baggage check to relieve Muxlow's arms. Then
it was back through the line again, over to Saab to take
pictures of the concept 9x. We purposely skipped
Suzuki's debut of the Aerio to get seat time in other
new production
vehicles. Then it was
over to Audi for pictures and back to grab a Pepsi from
Saab. We then had an hour to kill before Ford's big
showing and cocktail party. Senior Editor cum Photog
Muxlow was getting the hang of things now, snapping off
pictures left and right, with a camera in one hand and a
bagel hanging from his mouth, all while making stern
demands for me to provide him with fresh disks for the
digital camera and trying to down that bagel. I being
free of any photographic duties had time to sit in
vehicles and press buttons while making mental notes of
this and issuing demands to Muxlow of an elevated front
three quarter of
that. We made our way
off the show floor and back to the arena for the last
press conference of the evening. Now most press
conferences are loud, some are even extremely loud, but
you know you're in for something, when at the door they
hand you a pair of ear plugs. By this point of the day
Muxlow and I were entering the relaxation phase as we
settled down into the theater style chairs of a rapidly
filling Cobo Arena. Muxlow was working on putting away
his fifth bottled water of the day and I had a tall
glass of Coke. This was an important event with even
some selected employees in attendance as well as every
member of the press within fifty miles. By this time of
the day it was no secret that Ford was going to show off
a modern version of the GT40 racing legend. It also
didn't help that the white model bolted to the wall of
the GT40 stand on the show floor had been uncovered
earlier for some last minute cleaning. As a quickly
expanding pool of press gathered Ford higher-ups wasted
no time in finding those responsible to cover it back
up--and find a new job. Ford drove out the new GT40 to
thunderous applause and shouts of "Build It!". Then a
orchestra on a moving platform was rolled out playing a
very catchy, and eerie tune. They tried their hardest
but the unrestricted noise of the original GT40's
screeching through while revving their engines easily
trumped the orchestra. Later that evening it's off to
Frudrucker's for our annual chocolate milkshakes and
hamburgers. Then back to the hotel to peel off the
Bostonian's and get some sleep. Monday morning comes and
we are back at Cobo by 7am for breakfast, hosted by Land
Rover in Cobo Arena. Now auto show food is excellent,
but sometimes is gets a bit flamboyant for our tastes.
We skip over the things that have unpronounceable names
and settle back into our chairs for the unveiling of the
'03 Range Rover. We like the new Rover a lot. And the
orange juice wasn't bad either. On the way out of the
arena we grab a press kit and decide to get good seats
for Mercedes upcoming 9:10 conference and skip over
Volkswagen as seating for Mercedes was as rare as a good
Daewoo. When that was over, Muxlow was demanding another
trip around the show floor for pictures, so we picked up
our pad and pen, given to the media by Mercedes, and
turned on the speed. Well, at least as much speed as two
well-fed, camera-toting, sore-footed Journalists could
muster. We slipped in a couple of trips to the media
center during the next two hours, one for food and drink
intake, and one for logging some comfy couch time. We
glance at the watch, grab some cookies, and return to
the floor for even more photos. Muxlow is snapping away
deep within the General's display as I watch the giant
TV screen show an automobile that wouldn't look out of
place in a Star Trek movie. We are equally polarized at
the sight of the Autotonomy but are relieved to find
that it is very much a concept. We decide it's time for
lunch and so let our growling stomachs lead us back to
Cobo Arena for Volvo's debut of the XC90 sport utility
and lunch. The XC90 is handsome and looks to be an
excellent all-weather vehicle that should provide some
stiff competition for the established players in this
rapidly expanding segment. After lunch is over, we sift
back through the line for the umpteenth time and make a
b-line for DaimlerChrysler. We are treated to some
"millennials" ,as DC likes to call them, performing down
right dangerous break-neck maneuvers on Razor scooters
and bikes. Trevor Creed takes the stage to unveil the
Dodge M-80, Dodge Razor, Jeep Compass and the previously
shown Jeep Willy's 2. We like all three of DC's new
concepts and would particularly like to see the Razor
materialize to take on the Miata and Pontiac's sexy
Solstice. After that it was over to Infiniti for the
debut of the G35 sport sedan and Infiniti's second take
on the FX45. We arrived late and so were forced to take
up residence on the second floor of Jeep's display. When
the press conference concludes they make the
announcement that press kits are available on the stage.
Instantly, that immediate area is occupied by several
hundred info hungry journalists. With hundreds more
forming a crushing wave headed in that direction. I
decided to go save seats for Acura's conference and send
Muxlow off to fight for press kits with encouraging
shouts of, "Get to those press kits, or die trying!" and
"Use your elbows!". I pick out some excellent seats at
Acura and over the next ten minutes try desperately to
hold off foreign media from claiming Muxlow's seat. The
language barrier is very visible at the show and
sometimes frustrating. With 30 seconds to go before the
start of the conference I ponder giving up the seat to
Car and Driver's Editor-In-Chief Csaba Csere, when I
make eye contact with Senior Editor Muxlow and wave him
down like those guys on the runway directing planes with
their cool miniature light sabers. We watch Acura unveil
the monstrosity that is the RD-X and then decide to call
it a day. Over the two
day period we were in town we had covered countless
miles and seen dozens of new products. To say the show
is an awesome experience is an understatement. Every
year the vehicles get better and better and we remember
why we are car lovers in the first place. Automobiles
and auto shows are simply cool.
If you would like to contact the author you can
e-mail him at:
dyeb@automotivetrends.com
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